What Do You Think of the Look of PF Chang’s?
Posted by whforums on November 24, 2008
You’ll have to forgive my photo quality — I snapped it with an iPhone as my car was rolling by:
I get that art threatens capitalism, so that when capitalism tries to do art, it can only do kitsch. Like, Las Vegas exists, and that’s fine. But this to me seems more like “branding on acid” than anything. For god’s sake, people, you can make the giant horse as giant or ungiant as you want, and you can remake the exterior of your portion of the mall with height and”rich earth tones,” but none of this is going to change the fact that you’re in a mall. And, to be blunt, if I’ve chosen to spend time at this mall, why would I want to forget that in the first place?
Architecture without politics is vapid, but this is architecture in the service of the faux politics of the consumer, which is insipid …
Set to open December, 2008. And don’t get me wrong, I’ll be there that month, and I’m sure the food will be good. And I think it’s a welcome boutique chain in West Hartford’s “boutique chain scene.” But just like The Cheesecake Factory (and in opposition to Crate and Barrel), this place just looks like it’s trying too hard, doesn’t it?